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Monday, May 09, 2011

Idea got over 1million 3G users within 1 month of launch

Idea Cellular has crossed the milestone of having more than one Million 3G users within the first month of launch in India. Some time ago Bharti Airtel had announced that it had subscribed more than 2 mn 3G subscribers on its network. Idea Cellular launched its 3G Services on 28th March, 2011 in 3 circles – Gujarat, Madhya Pradesh & Chhattisgarh, Himachal Pradesh and since then has been progressively launching 3G services in 6 other circles of UP East, UP West, Maharashtra & Goa, Kerala, Haryana, and Andhra Pradesh.

Idea Cellular’s 3G service offers High Speed Internet browsing upto 21.1 Mbps, Video Calling, Mobile TV, Idea Application Mall, Multi player gaming & many more applications on the 3G platform.

Idea’s 3G services cover 400 towns in 9 circles extending from Major Urban Markets, Tier 1&2 cities and finally reaching out to the deep hinterlands. Idea’s 3G services will progressively grow to cover 750 towns by mid 2011, and 4,000 towns by the end of FY12. Idea has traditionally focused on growth from semi-urban heartlands of India and will continue to drive its 3G services from these industrial, agricultural and educational regions.

Idea is the first operator in India to introduce Time based Billing plan for 3G services enabling users to avail high-end data services without worrying about the volume of usage. To promote usage, Idea has introduced ‘sachet’ pricing offering attractive trial packages with per day billing.

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